By Nicole Barley | Photographs by Cayla Zahoran | Art direction by Allie Wist


A little bit Betty Boop, a little bit Betty from Mad Men, Rachel Carlson has savvy and style in spades. As Yelp Pittsburgh’s community manager, Carlson can tell you everything you need to know about the hot and happening local restaurants, events, boutiques, and beyond. Bubbly and bright-eyed, her fashion sense is equal parts kitsch and class. She’s pictured here at Big Dog Coffee in the South Side, one of her favorite places to work, rocking a Dahlia dress from Top Shop in London, vintage jewelry, and of course, a bright red lip. “Since I’m remote with Yelp, I love that I can dress the part,” she says. “If I’m out and about for meetings, I can be fun and casual. If I’m attending an event, I can rock a great cocktail dress. Best of all, dressing for the themed parties I throw, where I always look for a good excuse to wear a crinoline!” We give her style a five-star review!

personal style:

“I’m most comfortable in a dress, so that’s usually what you’ll see me in. I love the 1950s-60s fit-and-flare style. They just fit me the best. I think the first thing you have to do when dressing yourself is recognize what looks best on your body, and for me, that’s a comfy fit-and-flare! I also can’t leave the house without coordinating my accessories. Since I love wearing polka dots and stripes, I want to be careful to not pick jewelry that will clash, but I also enjoy putting on a simple red dress and bringing out the big, bold jewelry. I especially love a fabulous chunky necklace.”

style icons:

“Bettie Page. That woman knew her body, and how to work it! Patricia Field, for putting together some of the most iconic and drool-worthy wardrobes on Sex and the City. I also respect some current fashion standouts like Zooey Deschanel, Dita Von Teese, and the outfits on Joan and Betty from Mad Men.”

favorite designers:

“I love ModCloth. That new [ModCloth] app has really fed my shopping addiction! I also adore Betsey Johnson (especially her jewelry), for her funky designs. I frequent some of our fantastic local boutiques like Jupe, Panello, and Pavement, plus fun vintage stores like Eons and Pageboy. I’m also always up for a deal. I’m at Target once a week checking out the new stock, and you can most definitely find me rooting through the racks at Gabriel Brothers. If I get a compliment on my clothing, I’m so excited to say, ‘I got it at Gabe’s for $9.99!’”

wardrobe essentials:

“Obviously, a great dress! I love liquid eyeliner for creating the perfect cat eye. I also always have to have my nails painted and never leave them naked. And, to complete the look, some fabulous jewelry!”

a few of her favorite things:

(1) Steel City Cotton Works T-Shirts:“Pittsburgh proud! I like to wear these when I’m traveling so I can rep my city.”
(2) Anchor Necklaces by Oceanne: “A designer you can find at the I Made It! Markets in Pittsburgh. I’m obsessed with anchors recently!”
(3) Cambridge Satchel Company Bag: “I lusted after this bag forever and finally made the purchase so I can carry around my laptop in style.”
(4) OPI Nail Polish in “My Paprika Is Hotter Than Yours” (coral) and “Mermaids Tears” (mint).
(5) Cat-Eye Sunglasses by Modcloth.

Style File - Yelp Pittsburgh's Rachel Carlson


Yelp,  |  Follow Rachel on Twitter — @yelppittsburgh

This Style File appears in the August 2013 issue of WHIRL Magazine.
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