Point Park University’s Pioneer Records Primes Students for Careers in Music
By Liz Petoniak
Behind every hit record stands talented artists and musicians, as well as the team instrumental in helping them reach their level of success. Point Park University students in the school of business will now have the opportunity to learn this firsthand with the launch of Pioneer Records, a new program designed to help students learn the business side of launching a music career. Throughout the course of a semester, students will sign a band or artist to a contract, assist in the development of a record, secure necessary intellectual property, develop a marketing campaign, and execute a release party. The studio will make its home at Red Caiman Media, Downtown. “We want students to come away from the Pioneer Records program with a thorough understanding of what it takes to bring a successful record to consumers, and at the same time, as educators, we want our students to have an opportunity to see what a career in the recording business is really like,” says Stephen C. Tanzilli, associate professor and chair of the Sports, Arts and Entertainment Management Department at Point Park University. At the semester’s culmination, the class will present a three-song EP to the artist or group, and students will participate in marketing and promotional activities. The first artist signed to Pioneer Records is Point Park freshman Hannah Jenkins, who “wowed” the selection committee at the studio’s open call for artists!