Humane Animal Rescue Makes Its Pittsburgh Debut

Written + Photographs by Matthew Hacke

At the start of 2017, the Animal Rescue League & Wildlife Shelter and the Western PA Humane Society decided to join forces in their efforts to help animals in need in the Pittsburgh area, utilizing both of their tremendous resources to make an even greater impact in the community. And today, they have a new name — and logo! — for their new initiative: Humane Animal Rescue. “One of the key things was to come up with a new, combined name that really represented us together as a combined organization,” says Dan Rossi, CEO of the Animal Rescue League & Wildlife Shelter. Ann Yeager, CMO of the Animal Rescue League & Wildlife Shelter, adds, “We worked with local advertising and marketing firm, Yellow Submarine, to come up with a name. It was a very grueling process, but after a lot of research and meetings consisting of looking at several different names, we came up with one that we like very much. The new name, Humane Animal Rescue, combines the mission and services offered by the organization. Additionally, the organization rebranded with a new logo and tagline as well. “We went with a logo that’s a little more abstract — two tails forming a heart — symbolizing two organizations coming together. Our new tagline is ‘Care they need. Love they deserve,’” continues Rossi. The organization is looking forward to celebrating its grand opening on Saturday, April 22. “We’re really excited!” Rossi says. “This joint organization really helps to keep the goodwill of both of our organizations, and what it really comes down to is what we do, which is save animals’ lives.”

+ Don’t miss the grand opening of Humane Animal Rescue on Saturday, April 22, from 12-4 p.m.

Dan Rossi, CEO of Animal Rescue League & Wildlife Center, and Ann Yeager, CMO of the Animal Rescue League & Wildlife Center, pose in front of the new name, logo, and tagline of Humane Animal Rescue during the press conference announcing its new, joint organization.


Humane Animal Rescue, 6926 Hamilton Ave., East End. humaneanimalrescue.org.

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