BY ANDREA BOSCO
PHOTOGRAPHS BY LINDSAY DILL

GNC launched its latest corporate campaign at its Downtown headquarters with the tagline, “Beat Average.” Says GNC Events Supervisor Danielle Fortunato, “We’re encouraging people to beat their own average. We have something to help everyone beat their idea of average, and it’s a very realistic approach.” The launch party featured the company’s new media, including redesigned graphics; baristas from La Prima Espresso, who whipped up complimentary caffeine; Embody Natural Health’s juice shots; and homemade pastries by Megan Drew of Drew’s Pie Supply. Things were larger than life as Balloonatics constructed GNC’s new logo out of giant balloons! And, the industry giant debuted its new TV spot during the festivities. Employees and attendees were given T-shirts and other promotional items as part of the new campaign launch. Says GNC Vice President of Marketing Christine Astorino, “Beat Average is an invitation to help people achieve their personal health and wellness goals, and lets them know that GNC, a Pittsburgh-based company for nearly 80 years, is their partner and the place to go to live well.”


View and purchases photos from this event and others in the WHIRL PhotoVault.

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