Gisele Bündchen Stars in Newest CHANEL No. 5 Campaign
By Liz Petoniak
Photographs from Chanel
Since its inception in 1921, when Coco Chanel selected the fifth scent presented to her by famed perfumer Ernest Beaux to become CHANEL’s first fragrance, the elegant and deeply complex, musky and floral, CHANEL N˚5 has represented Chanel’s vision of the modern woman. That vision, of course, has evolved through the years, with a number of strong females, such as Marilyn Monroe, Catherine Deneuve, and Nicole Kidman, serving as the face of N˚5. Today, supermodel Gisele Bündchen joins the likes of the heroines before her, starring in the legendary fragrance’s newest campaign, aptly named “The One That I Want.” The three-and-a-half-minute-long film, which took eight days to shoot, is produced, conceived, and directed by filmmaker Baz Luhrmann (of Romeo + Juliet, Moulin Rouge!, and The Great Gastby fame), with production design by his wife, Catherine Martin, an Oscar-winning film, stage, and interior designer. Luhrmann, who also directed the 2004 N˚5 film starring Nicole Kidman, says, “The big thing for us is, ‘How is the CHANEL woman that we focused on 10 years ago different 10 years later?’” Enter Bündchen, one of the “most dynamic women of the decade,” who, like most of us, must manage a large set of responsibilities. In the film, set to the sultry, slowed-down version of Lo-Fang’s cover of the Grease classic, “You’re the One That I Want,” Bündchen’s character balances personal time with career, family, and love – all in fabulous style. Bündchen is shown surfing in a CHANEL wetsuit, sending her daughter to school (with a CHANEL backpack in tow), modeling in a photo shoot, and racing to meet her on-screen amour, Game of Thrones star Michiel Huisman, at the opera, mirroring the many roles she plays in her own life as a model, actress, mother, philanthropist, and businesswoman. Bündchen says, “I think today, a woman is multi-faceted — is so many different things. A woman is at the head of companies, running businesses, raising families, and is being the wife, the sister, the daughter. So, I was very happy to be chosen to represent [CHANEL] because I definitely feel all that.” Though the aspects of luxury and romance hold allure in the campaign, what we love most is that we can totally relate to Bündchen. We, too, want it all, and Chanel’s enduring message is that for the N˚5 woman, these paradoxes are just a part of normal, everyday, beautiful life.
CHANEL products are available at chanel.com and at Sephora, Macy’s, and Nordstrom stores.
Visit youtube.com/CHANEL to view the film.
Shop CHANEL’s holiday collection
Pump up the glam at your next holiday party with a luminous look! CHANEL’s Holiday 2014 Collection draws inspiration from the lustrous feathers and dazzling diamonds featured in Coco Chanel’s first collection of fine jewelry, “illuminating the complexion with softness and grace.” Festive offerings include sparkling highlighting powder, sweeping metallic eye shadow, gilded eyeliner, and two fiery shades of red — Rouge Allure Velvet lipstick in “La Flamboyante” and Le Vernis nail color in “Phenix.” Spring for these limited edition hues and add instant drama to your evening ensemble.