By Andrea Bosco
Photography: Michael Fornataro
Sponsored by CONSOL Energy
For 24 years, Ron Croushore has been a leader in the Pennsylvania real estate industry as owner and CEO of Prudential Preferred Realty. Last spring, the franchise company seized the opportunity to rebrand itself by shifting its franchise from Prudential to Berkshire Hathaway, chairman Warren Buffet’s multinational conglomerate, to create Berkshire Hathaway HomeServices The Preferred Realty. Says Croushore, “The tipping deciding factor for us was that Berkshire Hathaway is totally in-sync with the qualities that have always mattered most to us: integrity, leadership, and operational excellence.”
Independently owned and operated, Croushore’s full-service company, headquartered on McKnight Road in the North Hills, employs a large team of employees and licensed agents who carry the banner of the Berkshire Hathaway brand. This includes the new company colors, Cabernet and Cream, too! “It’s a once-in-a-lifetime opportunity that brings added distinction to our company and an extra measure of trust and confidence to our customers,” says Croushore.
Whether selling a home, assisting a buyer, or providing expert advice on real estate investing or mortgage pre-approval, Berkshire Hathaway HomeServices The Preferred Realty gives clients the convenience of a one-stop-shopping experience, according to Croushore. The company offers all of the affiliated services needed to complete a real estate transaction, including mortgage, title insurance, closing services, liability insurance, property management, and relocation services.
Croushore notes that “today’s buyers and sellers are all about convenience, economy, and time-saving.” To differentiate, Croushore’s model of expanding reflects his plan for success, which is based on developing high-quality, dedicated career agents who are committed to providing their customers with professional service, know-how, and respect. “And, on providing those agents with the best possible slate of tools to help them do just that,” he adds.
For Croushore, giving back is a top priority, too. The company continues its quest to support the Make-A-Wish Foundation of Southwestern Pennsylvania — it has reached the $1 million mark of funds raised and is continuing to surpass that original goal. “When it comes to raising money for charity, there is no limit to the amount of initiative and creativity I see from all of our company’s departments and branch offices,” he says. Through bake sales, yard sales, bowl-a-thons, square dances, as well as corporate dollars, Berkshire Hathaway HomeServices The Preferred Realty keeps true to its strong bond of benefiting Make-A-Wish, as well as The Susan G. Komen Foundation and Toys for Tots.
“We do it like we do everything here — with full cooperation and a whole heart,” says Croushore. “It’s one of the things that makes our corporate culture such a joy to be a part of, and we look forward to many more years of having fun while working together to give back to the community that supports us.”
Berkshire Hathaway HomeServices The Preferred Realty, 9401 McKnight Road, North Hills. 800.860.7653. thepreferredrealty.com.